USPS 2021 Promotions

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Continuing the success of the 2020 USPS promotions, the United States Postal Service has announced the 2021 USPS promotions to continue encouraging marketers to utilize various technologies and techniques to enhance the existing benefits of physical mail. The upcoming 2021 USPS promotional programs, listed below, provide mailers an upfront 2% postage discount during the promotional period, with the exception of the Earned Value Reply Mail Promotion where a per piece postage credit may be earned. 

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Tactile, Sensory and Interactive Mailpiece Engagement Promotion

The promotion aims to enhance customer engagement and interaction with the mail system through the use of advanced print innovations in paper, stock, substrates, inks, interactive elements, and finishing techniques ultimately driving customer engagement and response rates.

Emerging and Advanced Technology Promotion

The promotion encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into their mailpieces in order to engage customers in exciting new ways.

Earned Value Reply Mail Promotion

The promotion encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail.

Personalized Color Transpromo Promotion

The promotion encourages mailers of bills and statements to use color in their messaging in order to generate a greater response from consumers.

Mobile Shopping Promotion

This promotion is aimed at companies offering products for sale and highlights mailpieces that integrate with mobile technologies and facilitate a convenient online shopping experience for consumers during the holiday season.

Informed Delivery Promotion

This promotion is a new promotion from the USPS intended to incentivize mailers to adopt the new omnichannel tool, Informed Delivery, which gives consumers the ability to digitally preview mail, interact with a color image, and manage packages.