USPS MARKETING MAIL® AND FIRST-CLASS® MAIL PRODUCTS
Promotion Run Dates: February 1, 2023–July 31, 2023
5% OFF of eligible postage for USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats, as well as Nonprofit USPS Marketing Mail® letters and flats.
Registration Starts: December 15 - July 31, 2024
Promotion Run Dates: February 1 - July 31, 2024
Promotion & Discount (same as 2023) 5% OFF of eligible postage for USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats, as well as Nonprofit USPS Marketing Mail® letters and flats.
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The specialty inks must enhance the engagement and value of the mailpiece.
Unique properties of specialty inks must be both visible and distinguishable on paper. There are several qualifying types of ink for this promotion.
A variety of paper substrates lend themselves to use of unique treatments that trigger sensory engagements.
Sensory treatments fall within five basic categories: Scent, Sound, Taste, Visual, and Textural.
To be eligible for the promotion, the treatments must relate to or enhance the message of the mailpiece.
To qualify for the discount based on interactive elements, mailpieces must engage recipients through dynamic effects using folds and other dimensional enhancements.
Simple folds such as half folds, tri-folds, gate folds, iron cross, and accordion folds do not qualify.
The mailpiece must include elements that the recipient can physically manipulate (i.e., twist, spin, dial, pull, bend, etc.).