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USPS® Announced the 2024 Tactile, Sensory & Interactive (TSI) Promotion which can save you 5% on postage during the promotion period.
With our large portfolio of qualifying enhancement capabilities and industry knowledge you’ll be able to increase open rates and increase ROI – while saving your marketing spend.
REGISTRATION OPENS: DECEMBER 15, 2023
1,225%
ROI
U.S. Advertisers spend $167 per person on Direct Mail to earn $2,095 worth of Goods Sold
190%
Increase
Since 2015, customer response rates for Direct Mail have increased 37%
87%
Positive Response
U.S. Consumers have a positive response to recieving Direct Mail
79%
Call to Action
According to the DMA, 79% of consumers act on direct mail immediately, versus only 45% for email
Let Cenveo help your business achieve its best ROI with Direct Mail!
UPCOMING OPPORTUNITY TO SAVE BIG ON POSTAGE
You could save 5% OFF of eligible postage for USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats, as well as Nonprofit USPS Marketing Mail® letters and flats by enrolling in the USPS Tactile, Sensory, & Interactive (TSI) Promotion in 2024!
TACTILE, SENSORY &
INTERACTIVE (TSI)
2023 - START PLANNING
Registrations Opens: Dec 15, 2023
2024 - START SAVING
Promotion Dates: Feb 1 to Jul 31, 2024
SPECIALTY INKS
The specialty inks must enhance the engagement and value of the mailpiece.
Unique properties of specialty inks must be both visible and distinguishable on paper.
SENSORY TREATMENTS
A variety of paper substrates lend themselves to use of unique treatments that trigger sensory engagements.
Sensory treatments include: Smell & Touch.
INTERACTIVE ELEMENTS
Mailpieces must engage recipients through dynamic effects using folds and other dimensional enhancements.
The mailpiece must include elements that the recipient can physically manipulate like a pull perf application.
ADDITIONAL UPCOMING USPS PROMOTIONS
PERSONALIZED COLOR TRANSPROMO
Registrations Opens:
Dec 15, 2023
Promotion Dates:
Feb 1 to Jul 31, 2024
EMERGING TECHNOLOGY
Registration Opens:
Dec 15, 2023
Promotion Dates:
Jan 1 - Dec 31, 2024
REPLY MAIL IMbA™
Registrations Opens:
May 16, 2024
Promotion Dates:
Jul 1 to Dec 31, 2024
INFORMED DELIVERY®
Registrations Opens:
Jun 15, 2024
Promotion Dates:
Aug 1 to Dec 31, 2024
RETARGETING
Registration Opens:
July 15, 2024
Promotion Dates:
Sep 1 to Nov 30, 2024