direct MAIL

USPS® Announced the 2024 Tactile, Sensory & Interactive (TSI) Promotion which can save you 5% on postage during the promotion period.  

With our large portfolio of qualifying enhancement capabilities and industry knowledge you’ll be able to increase open rates and increase ROI – while saving your marketing spend.

 

REGISTRATION IS NOW OPEN!

 

 

 

1,225%
ROI

U.S. Advertisers spend $167 per person on Direct Mail to earn $2,095 worth of Goods Sold

 

 

190%
Increase

Since 2015, customer response rates for Direct Mail have increased 37%

 

 

87%
Positive Response

U.S. Consumers have a positive response to recieving Direct Mail

 

 

79%
Call to Action

According to the DMA, 79% of consumers act on direct mail immediately, versus only 45% for email

 


Let Cenveo help your business achieve its best ROI with Direct Mail!


UPCOMING OPPORTUNITY TO SAVE BIG ON POSTAGE

You could save 5% OFF of eligible postage for USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats, as well as Nonprofit USPS Marketing Mail® letters and flats by enrolling in the USPS Tactile, Sensory, & Interactive (TSI) Promotion in 2024!


 



TACTILE, SENSORY &
INTERACTIVE (TSI)

 

2023 - START PLANNING
Registrations Opens: Dec 15, 2023

 

2024 - START SAVING
Promotion Dates: Feb 1 to Jul 31, 2024

SPECIALTY INKS

The specialty inks must enhance the engagement and value of the mailpiece.

Unique properties of specialty inks must be both visible and distinguishable on paper. 

SENSORY TREATMENTS

 A variety of paper substrates lend themselves to use of unique treatments that trigger sensory engagements.

Sensory treatments include: Smell & Touch.

INTERACTIVE ELEMENTS

Mailpieces must engage recipients through dynamic effects using folds and other dimensional enhancements.

The mailpiece must include elements that the recipient can physically manipulate like a pull perf application.

 

ADDITIONAL UPCOMING USPS PROMOTIONS

 

PERSONALIZED COLOR TRANSPROMO 

Registrations Opens:
Dec 15, 2023

Promotion Dates:
Feb 1 to Jul 31, 2024

EMERGING TECHNOLOGY 

Registration Opens:
Dec 15, 2023

Promotion Dates:
Jan 1 - Dec 31, 2024

REPLY MAIL IMbA™
 

Registrations Opens:
May 16, 2024

Promotion Dates:
Jul 1 to Dec 31, 2024

INFORMED DELIVERY® 

Registrations Opens:
Jun 15, 2024

Promotion Dates:
Aug 1 to Dec 31, 2024

RETARGETING

Registration Opens:
July 15, 2024

Promotion Dates:
Sep 1 to Nov 30, 2024