We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn More
Toggle Nav
Toggle Nav
direct MAIL
FULL SPECTRUM CAPABILITIES
With our Direct Mail product services, we bring your brand to life.
We offer a comprehensive suite of innovative solutions, from specialty inks to interactive elements designed to enhance response rates while showcasing your brand for success.
1,225%
ROI
U.S. Advertisers spend $167 per person on Direct Mail to earn $2,095 worth of Goods Sold
190%
INCREASE
Since 2015, customer response rates for Direct Mail have increased 37%
87%
POSITIVE RESPONSE
U.S. Consumers have a positive response to recieving Direct Mail
79%
CALL TO ACTION
According to the DMA, 79% of consumers act on direct mail immediately, versus 45% for email
EXPLORE OUR TACTILE, SENSORY & INTERACTIVE (TSI)
QUALIFYING ENHANCEMENTS
Registration is now open | Promotion Dates: Feb 1 - Jul 31, 2024
SPECIALTY INKS
The specialty inks must enhance the engagement and value of the mailpiece.
Unique properties of specialty inks must be both visible and distinguishable on paper.
- Soft Touch
- Metallic Inks
- Coatings & Varnishes
SENSORY TREATMENTS
A variety of paper substrates lend themselves to use of unique treatments that trigger sensory engagements.
Sensory treatments include: Smell & Touch.
- Embossing & Debossing
- Scented Envelopes
TRAILING EDGE
Unique envelope shape options that trail off a traditional envelope to designed to showcase your brand and appeal.
A variety of shape options are available.
*Please note: All extended trailing edge shapes must be USPS approved.
INTERACTIVE ELEMENTS
Mailpieces must engage recipients through dynamic effects using folds and other dimensional enhancements.
The mailpiece must include elements that the recipient can physically manipulate like a pull perf application.
- Action devices
OPPORTUNITY TO SAVE BIG ON POSTAGE
ELIGIBLE MAIL CATEGORIES:
- Marketing Mail® letters and flats
- First-Class Mail® letters, cards and flats
- Nonprofit USPS Marketing Mail® letters and flats
YOU COULD SAVE 5% OFF of eligible mail by enrolling in the USPS Tactile, Sensory, & Interactive (TSI) Promotion in 2024! USPS Marketing Mail® letters and flats.
ADDITIONAL USPS PROMOTIONS
PERSONALIZED COLOR TRANSPROMO
Registrations Opens:
Now Open
Promotion Dates:
Feb 1 to Jul 31, 2024
EMERGING TECHNOLOGY
Registrations Opens:
Now Open
Promotion Dates:
Jan 1 - Dec 31, 2024
INFORMED DELIVERY
Registrations Opens:
Jun 15, 2024
Promotion Dates:
Aug 1 to Dec 31, 2024
REPLY MAIL IMbA™
Registrations Opens:
May 16, 2024
Promotion Dates:
Jul 1 to Dec 31, 2024
RETARGETING
Registration Opens:
July 15, 2024
Promotion Dates:
Sep 1 to Nov 30, 2024